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Since 2014, the American Academy of Pediatrics (AAP) has declared literacy promotion—from an infant’s very first days—to be an “essential” component of pediatric primary care.

back to birtH

We are excited to offer a new program enhancement which will allow us to begin serving our communities’ most vulnerable children from day one. Back To Birth will add 3 additional books at the 1-week, 2-month, and 4-month well-child visits, effectively doubling the impact of Reach Out and Read in the first year of life.

Back To Birth
Roll Out

The program enhancement was initially introduced to more than 8,500 infants in Denver Health clinics in the beginning of 2021, in honor of our founder Dr. Steve Vogler. Next, Back To Birth will be introduced to over 70 rural Colorado clinics. We will strategically expand this enhancement statewide to all our partner clinics as funding allows, ultimately investing an additional $500,000 a year in our youngest children.

Interested in bringing this new Back To Birth program enhancement to your Reach Out and Read Colorado partner clinic?

Implementing Back to Birth

Frequently Asked Questions

  • Is there a video that I can show my providers to introduce Back To Birth?
    Yes. In partnership with two Reach Out and Read providers, we created a short 6-minute intro video that you can either email providers or better yet, use at a staff meeting to celebrate being one of the clinics chosen to receive this enhancement. If possible, please provide the video to your team prior by October 1st.

  • At what well-child visits do children receive these additional books?
    1-week or 2-week visit, 2-month visit, 4-month visit

  • How should I track the books?
    Track these books as you normally do with all of your other Reach Out and Read books.

  • How will I report on these titles?
    There is a progress report due by Sept 1, 2021 that will NOT include these books since it reflects data from January 2021 – June 2021. Start tracking the new Back To Birth books now and you’ll submit data in the progress report due by March 1st, 2022 that reflects data from July 2021 – December 2021. If you are unable to implement a tracking system right away, please let us know as we have options to document the number of books families receive.
    If you need help, your RORCO Regional Coordinator can assist you.

  • Do I need to use my book funding for Back To Birth books?
    No. Reach Out and Read Colorado is excited to supply you with your first year of books in addition to the regular book funding you receive.

  • How long should these books last?
    These books should last you until around Fall 2022. Starting in the fall of 2022, we will fund your account for books from birth – 5 years going forward. You will then order your own Back to Birth books.

  • What languages are available for the Back To Birth books?
    I Love You Like Sunshine (1-week or 2-week visit): You will get books in English or Spanish. The ratio was determined by data provided on your progress report. The other two books will be bilingual- English and Spanish. 

Back To Birth
Roll Out

The program enhancement was initially introduced to more than 8,500 infants in Denver Health clinics in the beginning of 2021, in honor of our founder Dr. Steve Vogler. Next, Back To Birth will be introduced to over 70 rural Colorado clinics. We will strategically expand this enhancement statewide to all our partner clinics as funding allows, ultimately investing an additional $500,000 a year in our youngest children.

Interested in bringing this new Back To Birth program enhancement to your Reach Out and Read Colorado partner clinic?

Start a Program at Your Clinic

Become a Reach Out and Read Partner Clinic

Our program is designed to be integrated quickly and simply into your practice; we’re always excited to add new pediatric professionals to our network and serve more families. If you are interested in learning more about the Reach Out and Read model and becoming a partner clinic, please email Jessie Chase, our Director of Programs, or click here to get started.

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